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Canalys: Q3 global smartphone shipments declined by 9%
According to the latest report from Canalys Smartphone Analysis, global smartphone shipments from July to September were 297.8 million units. This figure represents a decrease of 9% compared to the third quarter of 2021 (325.6 million shipments) and is the third consecutive quarter of declines in smartphone shipments.
Smartphone shipments in the third quarter in Europe and Asia Pacific outperformed other regions, with increased demand in India, Indonesia and the Philippines. Despite market trends, demand for Apple and Samsung flagships was strong in the premium segment, while demand for entry-level and mid-range devices was again weak.\
Samsung maintained its lead with 64.1 million shipments and 22% market share thanks to strong promotions for the Galaxy S series and the introduction of a new line of foldable smartphones. Apple came in second with 53 million shipments and 18% global market share.
| Worldwide smartphone shipments and annual growth | Canalys Smartphone Market Pulse: Q3 2022 | |||||
| Vendor | Q3 2022 shipments (million) | Q3 2022 market share | Q3 2021 shipments (million) | Q3 2021 market share | Annual growth |
| Samsung | 64.1 | 22% | 69.4 | 22% | -8% |
| Apple | 53.0 | 18% | 49.2 | 16% | +8% |
| Xiaomi | 40.5 | 14% | 44.0 | 14% | -8% |
| Oppo | 28.5 | 10% | 36.7 | 12% | -22% |
| vivo | 27.4 | 9% | 34.2 | 11% | -20% |
| Others | 84.3 | 27% | 92.1 | 25% | -6% |
| Total | 297.8 | 100% | 325.6 | 100% | -9% |
Notes: Figures in tables rounded to the first decimal point
Source: Canalys Smartphone Analysis (sell-in shipments), October 2022
Cupertino has seen strong demand for the new iPhone 14 series and is the only company in the top five to post positive annual growth. Xiaomi registered 40.5 million shipments and a market share of 14%, followed by Oppo (28.5 million) and Vivo (27.4 million).
Looking ahead to the fourth quarter, analysts at Canalys forecast a decline in OEM order targets and a slowdown in inventory turnover. The outlook is bleak and the suppliers with the best strategies to deal with the current economic downturn will be well positioned in the long term.
source:
https://www.gsmarena.com/canalys_q3_worldwide_smartphone_shipments_declined_by_9_-news-56320.php