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Fintech startup Earnix raises $75m, attains ‘unicorn’ status at valuation of $1b

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Fintech startup Earnix raises $75m, attains ‘unicorn’ status at valuation of $1b

Funds raised will help startup access new markets, finetune software that helps banks and insurers offer clients personalized pricing and products

Fintech startup Earnix raised $75 , a developer of artificial intelligence software that allows banks and insurers to personalize offerings to customers, said it has raised $75 million from investors, at a pre-money valuation of $1 billion. The fundraising makes the Givatayim, Israel-based startup a new Israeli “unicorn” — a company valued at $1 billion and over.

The investment round was led by Insight Partners, with existing investors JVP, Vintage Partners and Israel Growth Partners joining the round.

The new funding will fuel Earnix’s global expansion into new market segments and regions, increase investment in product innovation, increase the number of employees, and support merger and acquisition activities, to better meet “the needs of a rapidly changing market,” the company said in a statement on Sunday.

Earnix cloud-based platform combines AI with advanced analytics that does modeling and simulations, and enables banking and insurance clients to give highly personalized price and product offerings to their customers in real time. Both insurers and banks need to respond to consumers who require rates and products that are tailored to their needs in a smarter and faster way. To do this, banks and insurance firms need to automatically process huge amounts of data.

JVP’s Erel Margalit, right, and Earnix’s Udi Ziv (Shahar Azran and David Garb)

In 2020, Earnix was recognized by New York-based data firm CB Insights as the “Market Leader for Predictive Analytics for Property & Casualty Insurers” and has been named one of “11 Insurtechs to Watch in 2021” by P&C 360.

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The investment “will accelerate the reach and impact” of the company’s business, “assuring our ability to meet a broad range of industry needs, and to deliver the best personalized rates and products to every customer, every time,” said Udi Ziv, CEO at Earnix, in the statement.

The firm has offices in North America, Europe, Asia Pacific and Israel.

“Customers across insurance and banking have a strong mandate to adopt new technologies and related processes so as to remain competitive,” said Jonathan Rosenbaum, principal at Insight Partners, in the statement. The software as a service product offered by Earnix “is uniquely positioned to capture this demand to the benefit of their customers and the end consumers.”

Earnix, which seeks to transform the insurance and banking industries, provides “the muscles and the brains for insurance and banking, as they move to real-time quotes and personalized products,” said Erel Margalit, chairman of Earnix and founder and executive chairman of JVP.

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How Does Link Building Work?

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How Does Link Building Work?

If you have wondered how link building works, you are not alone. It is an essential and very effective way to increase your website’s and your business’s visibility. Many marketers consider it the key to their success. Nevertheless, there are several different techniques you can use to get links to your website. The key to getting links to your site is to have excellent content and to ask others to link to your pages. But before you start a link-building campaign, you should know that it is not just a matter of asking for links. Here are some tips to help you build connections:

Content is the key

To gain traffic and establish your brand, you must know what are link building services. The better your content is, the more people will find and share it. This will result in higher rankings for your site and better chances of getting quality links.

There are many different strategies for attracting traffic and linking to your site. Some are easy, and some require more work. However, keeping your content relevant to your business and your target audience is critical. By using a comprehensive content marketing strategy, you can quickly obtain backlinks.

Links can be added organically and are an excellent way to promote your site. One of the best ways to do this is by creating resource pages. When you create a resource page, you will have plenty of linking opportunities on one page.

Get links from sites related to your niche.

Getting links from sites related to your niche is essential to your site’s success. This will help you reach the top of the search results for your target keywords. Plus, you get the added benefit of gaining trust and visibility.

You can do this through guest posting. Guest posting allows you to connect with key figures in your industry. In exchange, you get a link to your website. The key to this method is to use the correct anchor text.

There are many different techniques you can use to acquire links. One of the simplest and most effective is guest posting. However, finding relevant groups in your industry can be challenging.

Optimize keywords on articles

If you’re looking to get the most bang for your buck in link building, you’ve got to be prepared to put some effort into the process. This includes finding and attracting link-worthy content and figuring out how to optimize it to boost your SEO score. In the process, you’ll have a shot at ranking higher in search engines such as Google and maybe even nabbing the coveted first-page slot for your website. But, of course, that’s only if you do your research and take the time to make good decisions in the first place.

Optimizing content for link building is challenging, but with the right tools and resources at your disposal, you can get your website to the top of the search engine rankings in no time.

Ask for links

When looking to improve your link profile, ask yourself, “How to ask for links?” This is an integral part of the search engine optimization process. Links play a significant role in search rankings, and establishing a high position is crucial to a website’s success.

There are several ways to build links. Social media networks are a great way to get your name out there. You can also make use of community outreach. These strategies may result in influential links.

If you need more time to do all the research on your own, you can hire a research team to do it for you. An expert can help you figure out how to create content that will inspire other web admins to link back.

Backlink audit tool

backlink audit thoroughly evaluates all the links pointing to your site. It can help you to identify imperfect or broken links, find new opportunities for high-quality links, and improve your overall link-building strategy.

There are a lot of tools to choose from when it comes to backlink auditing. Some of them are free, and others cost money. Which one is best for you depends on your needs.

If you are looking for an automated tool that is fast and reliable, you should check out Semrush’s free backlink checker. The device also includes a toxic score that can help you avoid penalties from Google.

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Importance of Rifles in Hunting

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Importance of Rifles in Hunting

There’s an incredible variety of rifles to choose from. The key to selecting the best is your personal preferences, the type of terrain you will be hunting in, and the budget. It’s also essential to consider safety issues associated with your weapon. An excellent way to ensure you have the safest rifle is to consider using a suppressor.

Pump action vs. lever action

Do you want to choose a pump action or lever action rifle? There are many different options, and selecting the correct one for your needs is essential. Depending on how you plan to use your tikka rifles United States, the decision can significantly affect your hunting experiences.

A pump action will allow you to insert a new cartridge without swapping your magazine. However, it could be stronger than a bolt action and needs to be more reliable.

If you’re looking for a gun for home defense, a lever action will suit you well. They’re easy to carry and quick to target. In addition, they’re perfect for short and medium ranges. They’re also effective when deer hunting.

Lever actions were first developed for the military during the Civil War. But, over time, they’ve become popular amongst hunters. As a result, many of today’s models are based on designs from the late 1800s.

Suppressors

Regarding rifles, it’s essential to know that suppressors can make a huge difference. Not only will they reduce recoil, but they will also help you shoot more accurately. They’ll also improve your situational awareness in the field.

If you’re new to hunting or want to take your skills to the next level, consider using a suppressor. This way, you can improve your shot placement and make it more comfortable to shoot.

Suppressors are also legal to use in most states. However, you’ll need to undergo a background check and complete some paperwork. And you’ll also have to pay a $200 tax for each suppressor.

But another benefit to hunting with a suppressor is that it will protect your hearing. Having good hearing is essential in the outdoors. But, unfortunately, a lot of hunters forego hearing protection because it’s uncomfortable.

70 to 80 percent of hunters do not use hearing protection at all. Instead, some hunters carry earplugs in their pockets, and some wear them around their necks.

Ammunition for rifles

It would be best to have the proper ammunition to ensure you hit your target when hunting. Your rifle needs to be loaded with the correct bullet for the kind of animal you are pursuing. Using the wrong ammunition can cause severe injury or even death. If you don’t know which type of cartridge to use, ask your gun store for advice.

There are two main types of hunting ammunition. They are dangerous games and miniature games. Each has different terminal ballistic performance criteria. These include weight retention, penetration, and reliability. Consider using lead-free bullets. In some areas, they are legal. Lead-free bullets are highly accurate. 

Most of the popular bullets feature a polymer tip. It helps to prevent the bullet from deforming during the firing process. As a result, lead-free bullets are highly accurate and very popular with hunters.

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How to send a video through email: 4 easy steps

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How to send a video through email: 4 easy steps

Videos are highly engaging and capture much more attention than any other type of content. If you aren’t making them, you’re watching them. And, in the case of particularly captivating videos, you want to share them.

Learning how to send a video through email is essential, as it’s one of the most popular communication channels.

In this article, we’ll be covering all the options available when sending a video via email. 

Editor’s note: New to GetResponse? It’s a powerful, simplified tool to send emails, create web pages, and automate your marketing. Get started today with our free-forever plan.

https://youtube.com/watch?v=G-_jPrP4Ksw%3Fstart%3D45%26feature%3Doembed%26enablejsapi%3D1%26origin%3Dhttps%3A%252F%252Fwww.getresponse.com

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Sending a video through email to your newsletter subscribers

Attaching a video to your email newsletter makes it more engaging and memorable.

The following data from the Email Marketing Benchmarks report backs this up:

How the engagement rates change when you add videos to your emails.

Subscribers are more likely to watch a video than to read a long newsletter or extended article.

You can embed a video or make a thumbnail/image/GIF of a video inside an email and add a link redirecting to an external site, perhaps your landing page, YouTube, or some other medium where they can watch your full video.

Here’s a step-by-step process of how to send videos through email to your subscribers:

1. Upload the video on YouTube (or any other channel you prefer)

Host the file on a video hosting platform before sending it to your subscribers via email. There are several channels through which you can share your videos, but for the purpose of this guide, we’ll show you how to host your videos on YouTube and then email them to your subscribers.

Go to YouTube, and click “Upload video” at the top-right corner of the page.

How to upload a video to YouTube.

Next, choose the video file you want to upload and click on “SELECT FILE” to upload.

You’ll be able to view the upload progress on a status bar on the screen. Once the video is uploaded, add descriptions and tags to your video. 

Then, YouTube generates three choices of thumbnail images for you to use as the feature image for your video. The thumbnail is the first thing your subscribers will see in your email newsletter, so it has to be an eye-catching image.

You can create a custom thumbnail if you already have a verified profile and don’t like any of the YouTube auto-generated thumbnail options. The recommended size for these images is 1280×720 pixels. 

To upload your thumbnail, click the “Custom thumbnail” button.

Now that you’ve successfully uploaded your video, you can go to your YouTube page to access the video. Your video now has a unique URL, which you’ll need for the next step.

2. Create your email and import a thumbnail or screenshot into the email

Write your newsletter’s copy using solid advice from copywriters and then embed the thumbnail/screenshot of the video into the body of the email, as seen below.

A thumbnail of a video in an email.

You could make the placeholder a GIF, too. This works even better than a still picture to encourage high engagement rates.

GIF thumbnails often work better than images in emails because they give your subscribers a better feel of what your video is about, increasing the chances they’ll click to watch it.

3. Make the image clickable

You need to make your thumbnail GIF or image clickable, so that when subscribers click on it, they’re taken straight to your video.

Check if your email service provider has a functionality that lets you do this. For example, when sending your email through GetResponse, you can include a link to your video in your thumbnail image or GIF.

(Tip: In GetResponse, you can also embed a YouTube video with no need for a placeholder – for a quick tutorial, skip to the section “How to send videos in emails with GetResponse” at the end)

4. Send out a test email

After completing steps #1 to #3 above, you can send a test email to yourself to make sure that everything works as it should. This is basically the same process as sending the email to your mailing list; just send the email to your personal email address first and ensure everything works properly, and you’re good to go.

How to send a video through email to one or a few recipients

Sometimes you want to send your video to one or a couple of people, not an email list of hundreds or thousands of subscribers.

And when it comes to sending videos to a few recipients, you can use any of the popular email platforms (for example, Yahoo, Gmail & Outlook) to send your video.

Each email platform works differently, but most of them can help you send videos.

In this section, we’ll be exploring how to send videos via three popular mailing channels:

  1. Gmail
  2. Outlook
  3. Yahoo Mail

How to send a video using Gmail 

Gmail is one of the most popular email platforms today.

You have two options for sending a video via Gmail:

  1. attach a video file from your Google Drive 
  2. or attach a video file from the device you’re using to send your email. 

In both cases, Gmail will automatically convert your video (if it’s over 25 MB) to a Google Drive link when you try to upload it as an attachment.

See how these two methods work below:

1. Send the video as an email attachment

Sending a video as an email attachment in Gmail.

First, open your Gmail account.
Second, click the “Compose” button to create a new email.
Next, select “Attach files” (a little paperclip) and choose the video you want to send, and click “Open.”

After attaching your video, type the content of your email and click “Send.”

2. Send the video as a Google Drive attachment

Open your Gmail account and click the “Compose” button to compose your email.

Next, click on the “Google Drive” symbol at the bottom toolbar of the email.

Sending a video via Gmail as a Google Drive attachment.

Finally, select the video you want to send and hit “Attachment.”

Sending a video via Gmail as a Google Drive attachment.

Your video is ready to be sent.

How to send a video using Yahoo Mail

With a Yahoo account, it’s very easy to share your or other people’s interesting videos with friends or colleagues by including them in an email.

There are two main ways you can send videos using Yahoo. You can either share the video links in an email or send the video as an attachment.

1. Share the link (if it’s already hosted online)

When you want to share a video from YouTube or any other social app, you can just share it using its link.

To do this, open your Yahoo Mail account and click on the “Compose” tab to create a new message. Then paste the web link/URL of the video you wish to send in the “Link” tab at the bottom of the screen and hit “Save.” Then compose the message and send it.

Sharing a video link in Yahoo!Mail.

That’s all it takes.

2. Send the video as an attachment

When doing this, remember that you can’t attach files larger than 25MB on Yahoo. It’s best to compress large video files before sending them as attachments. Compressing videos is a pretty simple and easy process which we’ll go into in detail later in the article.

To send your video as an attachment, open your Yahoo Mail account. Click the “Compose” tab to compose a new message. 

Next, click on “Attach files.” A series of options automatically pops up. Click on “Attach files from computer” and choose the desired video files. After this, you can send your email.

You can send as many videos as you want if they don’t exceed the limit.

How to send a video using Outlook

The process of sending videos with Outlook isn’t as complex as you might expect.

It’s similar to the process employed by Yahoo Mail or Gmail and takes little more than a few seconds to accomplish.

With Outlook, you have two options when sending videos via email. You could either send your video:

  • As a link
  • Or add the video to Outlook by inserting it as an attachment.

1. Send a video in Outlook emails by sending it as a link

The process of sending videos through Outlook is fairly easy.

Just follow these steps:

Click on “New message” and insert the web link or URL of the video you want to send. Do this by clicking on the ellipsis (three dots), where you will find the “More formatting options” tab.

How to insert a hyperlink into an outlook email.

Then click on “Insert hyperlink,” paste the link, and click “OK.”

Inserting a link into an outlook email.

With this, your email is ready to be sent, and your video is safely linked.

2. Add video to Outlook emails by inserting it as an attachment

Take note that Outlook’s maximum attachment file size restrictions are 20 MB rendering most video files too large to send via email attachment. The linking procedure in option one would be better if you’re sending a large video file.

For compressed files or small video files, however, simply click on the “Attach” option, go to “Browse this computer,” select your video and upload it.

Adding an attachment to an outlook email.

Now you can compose the body of the email and send it.

Is it possible to compress a video to send through email?

Unarguably, the greatest disadvantage associated with videos is their enormous file size.

Longer, higher-definition videos result in larger file sizes. This makes it difficult to attach them to emails.

So how do you send a large video file via email?

There are three main ways.

  1. You can compress them into a zip file.
  2. You can make the video shorter and smaller with iMovie on Mac.
  3. You can send large video files using a cloud storage service like Google Drive, OneDrive, Dropbox, or WeTransfer.

Let’s go by them one by one.

1. Create a zip file

One of the most common ways to compress a video is to compress it into a zip file.

The file reduces in size, and the quality isn’t affected. This option is available for both Mac and PC users.

First, right-click on the video file you want to send if you’re a Windows user.

Then, click on “Send to” and “Compressed (zipped) folder.”

Compressing a file in Windows.

For Mac users, choose “Compress [name],” and the file automatically compresses.

Compressing a file on a Mac.

2. Make the video shorter and smaller with iMovie on Mac

Mac devices often come with iMovie, an Apple-enabled movie editing tool.

With iMovie, you can make your video shorter by sending only the important bits. This will decrease the size of the file. You can also use the email option included in iMovie to send the video via email to whomever you want.

The process is pretty simple. Just open iMovie and click on the arrow in the top left corner of the menu bar.

Select the portion of the video you want to send. Then export it by clicking “File-Share- Email.” Lastly, choose “small” to reduce the file size.

Your video is ready to be shared via email. iMovie will open a blank email with the smaller file ready to send.

Sending a video in an email via iMovie.

3. Use a cloud service

OneDrive, Dropbox, and Google Drive are here to make life easier for everyone.

These platforms are most likely the smoothest way to send large video files without altering their quality. On Dropbox, all you have to do is upload the video to a shared Dropbox folder, which gives everyone who has access to the folder access to the video as well. 

With Google Drive, you upload a video file to your drive and share a link to the file with anyone you want. Dropbox and Google Drive also give you the option to share links to the video file via email with friends and family. It’s that easy.

Of course, there are also other services like WeTransfer. There, you’ll need to upload your file and provide the email address of the person you want to notify that your video can be downloaded.

Be cautious, though, your WeTransfer download link will automatically expire after two weeks if you use their free account.

Reasons you might be unable to email a video

From time to time, even in the best of worlds, you may face some difficulty when sending videos via email — usually when you try to send large video files without compressing them first.

And the common occurrence is that your video surpasses the limit for whatever emailing platform you use.

Yahoo Mail and Gmail have a limit of 25 MB, while Outlook has a 20 MB file size clause. You’ll have difficulty sending videos if they’re larger than the set limits. Also, there are times when system glitches occur. At times like this, you will probably notice that you’re not the only one experiencing problems, and it usually clears up after a while.

The best way to ensure that you’re always able to send your videos without any problems is to first compress them or upload them on a cloud service or social media platform, so you can just send out links.

How to send videos in emails with GetResponse

If you use GetResponse for your email marketing campaigns, embedding a video into the email’s design is super easy.

When you find a place where your video would fit best simply drag and drop a “Video” block into the layout:

Adding a video to an email in GetResponse.

Then, enter the video’s URL. It can be hosted either on YouTube or Vimeo.

Once you’ve entered the URL, the video automatically uploads itself into the email, and options for customization pop up.

Video options in GetResponse.

You should always add alternative text to your videos (and images). It appears in place of the video (or image) when it doesn’t load. Write a simple sentence describing what the video is.

Pro tip: Add a full stop at the end of the Alt Text so that a screen reader would know when to pause after reading it out loud.

You can adjust the play button’s shape and color to fit your email template’s overall design. There are also many more customization options you can tweak, for example, width, padding, and alignment. You can also hide the video on mobile devices so that only desktop users can see it.

A video thumbnail in the email creator in GetResponse.

And voila! The video is embedded into your email.

You can now send the newsletter and let your contact list enjoy the amazing video email you’ve just created. You’ll see the engagement rates going up in no time!

Want to learn more tricks and tactics like these? Sign up for our biweekly newsletter today and join 15,000+ other fellow marketers who count on our content.

Conclusion

Now that you know all the possible ways of sending videos via email, I bet you can’t wait to start. Remember, the best way to send videos via email while retaining their quality is the one that works for you ;).

For businesses, freelancers, and consultants, the best way to send videos via email is to embed a YouTube video in an email creator. You can easily do this with the email marketing company GetResponse – get your free account and give it a try!

This also helps drive traffic to your YouTube page. However, for everyday videos that you send to a few contacts, the simplest way to send the video is using a cloud service like Google Drive or DropBox.

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