Packaging is one of the most crucial components of a brand’s overall success. It can help establish brand identity and create an emotional connection with customers.
Custom packaging can be a huge win for brands that want to stand out on store shelves. However, it’s essential to know that people react subtly to packaging.
Color Psychology
Color psychology is a vital part of the custom packaging process. When used correctly, it can help a product stand out from the competition and entice shoppers to buy.
Merchandisers are always looking for ways to boost their brand image, and one of the most effective tools they have at their disposal is color psychology. Studies have shown that a product’s colors can affect a shopper’s emotions, making them more likely to purchase impulsively.
For example, red may evoke a feeling of passion, essential for attracting customers. Blue, on the other hand, evokes feelings of serenity and peace.
This is because colors have different meanings to people worldwide based on their culture and beliefs. Marketers should conduct industry and market research to use the right hues for their campaigns.
Consumers’ moods and feelings are influenced by the colors of cheap custom boxes with logo they see, for instance. Still, deciphering this information can only be accessible if marketers thoroughly analyze their target audience’s psychological characteristics.
While this can be time-consuming, they must fully understand their customer’s emotional responses to specific shades and their impact on their buying decisions.
While some colors are more likely to evoke specific emotions than others, the general rule of thumb is to keep color choices consistent with the core values of your business. For example, blue can mean calmness and serenity, while green is typically considered a sign of growth.
Shape Psychology
Packaging plays a significant role in how consumers see and buys your product. It can help you attract new customers, influence sales, and even boost profits. But to reap those benefits, you need to know the psychology behind your custom packaging design.
The shape of your package is an integral part of its branding, and it can also impact consumer behavior. For example, some conditions are perceived to be more attractive than others. Curves are often seen as beautiful, while pointed shapes tend to be viewed as threatening.
It’s also important to consider your target audience when designing your product packaging. If you’re selling a food item, choose a recognizable and appealing shape for your target market.
In addition to attracting potential customers, custom packaging can make your brand more memorable. For example, a unique shape might speak to your company’s creativity.
One study from the University of Alberta found that people prefer smaller packages over larger ones for candy and chocolates. People see them as easier to carry and more convenient to store.
The study also found that hedonic foods are more likely to be presented in round shapes than utilitarian products. This effect primarily reflects the positive impact that hedonic foods elicit, but consumers’ health motivations attenuate it.
Texture Psychology
The texture is a hidden but critical part of product display that affects consumer behavior and brand perception. In particular, surfaces can evoke emotions and convey brand values like trust or honesty. It can also provide a multi-sensory experience for consumers, ensuring that they’re engaged with your packaging and are interested in the product.
Choosing a pleasant texture to touch will encourage consumers to hang on to your packaging and buy your products. In addition, the texture type will also affect how much time and money your customers will spend on your product.
To understand how the texture of your packaging affects consumers, it’s essential to study the psychological research behind it. In particular, how textures evoke emotion can help you determine which surface to choose.
In the study described in this paper, we studied the aesthetic perception of dynamic visual textures using a semantic differential rating experiment. Participants were asked to rate the varying dynamic textures concerning several classification terms (ranging from 0 to the cardinality of the test set) to collect aesthetic properties that could be assigned to different layers of our proposed model.
Logo Psychology
Logos are one of the most potent tools brand marketers use to increase brand recognition and sell products. They also convey values and strengthen a brand’s identity, all through their use of color, fonts, shape, and composition.
Whether you choose a simple, standard design or a more unique one, you want to ensure your logo evokes the right emotions and messages in your customers. By understanding the psychology behind colors, shapes, and compositions in logo design, you can create a brand image that speaks to your target audience on a subconscious level.
Research has shown that consumers are influenced by specific colors, fonts, and textures to make buying decisions. Specifically, a logo’s color can significantly impact consumer perception, influencing purchase decisions and boosting sales.
Color is often the first thing people see when buying a product or service. This is why choosing the right color for your product is vital.
Many studies have shown that color can evoke specific emotions, such as romance or danger, depending on the color combination. These emotions can also be interpreted as indicative of particular traits, such as health and power. These characteristics are referred to as “color associations.” Suppose you want to take advantage of color psychology and boost your brand’s reputation. In that case, performing market and industry research to learn what colors evoke the emotions that matter most to your target audience is essential.